According to the American Society for Aesthetic Plastic Surgery, there were more online searches at http://www.gpeck.com for cosmetic surgery last year than in any year prior. A lot of this has to do with the rebounding economy. Other factors are improved affordability and less invasive procedures due to technological advances. The American Society of Aesthetic Plastic Surgery also released some interesting and revealing numbers for 2013.
The most interesting stat is that the number of cosmetic procedures in 2013 increased 12% year over year. Taken all together, there were 11 million cosmetic procedures last year (surgical and non-surgical). The total revenue generated from these procedures was north of $12 billion. That’s the first time the number has gone north of $12 billion since 2008 – the beginning of The Great Recession. Part of the reason for this is because the high-end consumer is benefiting greatly from stock market and home price appreciations. In other words, high-end consumers are performing well with their investments. This has a lot to do with the low interest rate environment. Regardless of the reason, if we break down the revenue number above, $7 billion of that revenue was generated from surgical procedures, and $5 billion was generated from non-surgical procedures.
Another interesting stat is that liposuction was more popular than breast augmentation in 2013. Liposuction saw a significant year-over-year increase of 16.3% to 363,912 procedures, totaling more than $1 billion in revenue. For total procedures, breast augmentation finished second with 313,327 procedures, down 5.2% from 2012. Eyelid surgery was a distant third with 161,389 procedures, a 5.4% increase over 2012. Finishing right behind eyelid surgery was tummy tuck surgery with 160,077 procedures, a 2.3% year-over-year increase. Nose surgery saw a 2.9% increase to 147,966 procedures.
Those were the most popular cosmetic procedures performed in the United States in 2013, but none of them were the fastest growing procedures. There are two other procedures growing at rampant rates. The first is buttock augmentation, which saw a 58% increase in procedures on a year-over-year basis. Right behind that was labiaplasty, which saw a 44% increase in procedures in 2013.
If you’re wondering about the female vs. male breakdown, there was a significant difference. Women accounted for 90.6% of the cosmetic procedures in 2013. This demonstrated a 471% increase since 1997. It’s abundantly clear that the cosmetic surgery industry is continuously growing.